I brought the various issues up at our design meeting today. As usual, design was ahead of me. Also as usual, I'd never heard a peep about this, and so had to box their ears. Here's what's up:
Underdog tools - We have a whole plan for various tools to encourage play on underdog populations on low pop servers. These encompass a variety of different elements, and will be indicated when you're selecting a server so that new players will be tempted into playing different populations. Not only will they help encourage better balance, but they'll also help underdog sides have a better position for nation vs. nation. There's a spec on this that I'll be reading tomorrow morning, and we're looking at scheduling for these items now.
Character transfer - There's a good possibility that it'll be in 1.3, as we're now talking about what to kick out of 1.3 to get character transfers in.
PvP Incentives - I believe we're making changes in 1.2 to better balance risk vs. reward for the PvP.